Cookie Policy.

Cookie Policy

1. MAR-CO Digital Limited (we, us, or our) uses cookies when you visit our website, www.mar-co.digital (the Website) to help customize the Website and improve your experience using the Website.

2. This Policy applies between you, the user of this Website, and us, MAR-CO Digital Limited, the owner and provider of this Website.

3. When you visit the Website, and before your Website places cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling us to provide a better experience and service. You may, if you wish, deny consent to the placing of these cookies; however, certain features of the Website may not function fully or as intended.

4. This Cookie Policy should be read alongside, and in addition to, our Privacy Policy, which can be found at: www.mar-co.digital/privacy-policy

What is a cookie?

5. A cookie is a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website.

6. This Website may place and access certain cookies on your computer. We use these cookies to improve your experience of using the Website and to improve our range of services.

7. Cookies do not usually contain any information that personally identifies you as the Website user. However, personal information that we store about you may be linked to the information obtained from and stored in cookies. For more information on how such personal information is handled and stored, refer to our Privacy Policy, which is available online at: www.mar-co.digital/privacy-policy.

Types of Cookies

8. This Website uses the following cookies:

9.   You can find a list of the cookies that we use in the attached Cookie Schedule.

10.   We have carefully chosen these cookies and have taken steps to ensure that your privacy is protected and respected at all times.

How To Control Your Cookies

11.     You can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please see the help menu in your internet browser.

12.     You can switch off cookies at any time, however, you may lose information that enables you to access the Website more quickly and efficiently.

13.     It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

14.     For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

Changes To This Policy

15. MAR-CO Digital Limited reserves the right to change this Cookie Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Cookie Policy on your first use of the Website following the alterations.

Contact Details

16. The Website is owner by MAR-CO Digital incorporated in England and Wales with registered number 16256681 whose registered business office is at The Bonding Warehouse, Terry Avenue, York, North Yorkshire, YO1 6FA, England.

17. You may contact us by email at info@mar-co.digital.

Attribution

18. This Cookie Policy was created using a document from Rocket Lawyer (https://www.rocketlawyer.com/gb/en).

This Policy was created on 25/02/2025.

Cookie Schedule

Below is a list of the cookies that we may use. We have tried to ensure this is complete and up to date, but if you think we have missed a cookie or there is any discrepancy, please let us know.

Cookies that we use on the Website:

Strictly Necessary Cookies

We may use the following strictly necessary cookies:

Session Cookie

Purpose: Maintains the user's session across pages, ensuring smooth navigation without losing form data or preferences. This cookie expires when the user leaves the website.

CSRF Token Cookie (Security Cookie)

Purpose: Protects against cross-site request forgery (CSRF) attacks by ensuring that form submissions (e.g., contact forms) are made by legitimate users.

Load Balancer Cookie (if hosted on a scalable server infrastructure)

Purpose: Distributes traffic efficiently across multiple servers to optimize performance and prevent downtime.

Cookie Consent Cookie

Purpose: Remembers the user’s cookie preferences, ensuring that the consent banner is not repeatedly shown after selection.

Authentication Cookie (if login is required for admin panel access)

Purpose: Secures access to the website’s backend or admin area, keeping logged-in administrators authenticated.

Routing Cookie (if using a content delivery network or cache system)

Purpose: Directs users to the most appropriate server for faster page loading times and better performance.

Functionality Cookies:

We may use the following functionality cookies:

Language Preference Cookie

Purpose: Stores the user’s selected language to ensure that the website is displayed in their preferred language on future visits.

Theme/Appearance Cookie

Purpose: Saves user preferences for website themes or display settings (e.g., dark mode vs. light mode) to enhance the browsing experience.

Form Autofill Cookie

Purpose: Remembers previously entered contact form details (e.g., name, email, phone number) so users don’t have to re-enter them when revisiting the site.

Live Chat Support Cookie (if applicable)

Purpose: Stores chat session history to keep conversations active when users navigate between pages or return to the site later.

User Preference Cookie

Purpose: Retains other user-selected settings, such as preferred consultation topics or location-based services, to offer a more personalized experience.

Embedded Video Player Cookie (if using YouTube or Vimeo)

Purpose: Saves user playback settings and preferences for embedded video content, ensuring a smoother media experience.

Map Service Cookie (if using Google Maps)

Purpose: Stores map interaction preferences and location data to provide a seamless experience when users explore business locations or directions.

Analytical/Performance Cookies

Google Analytics Cookie (_ga, gid, gat, etc.)

Purpose: Collects data on website traffic, visitor behavior, and interactions to help improve website performance and user experience. It tracks metrics like session duration, pages visited, and referral sources.

Session Recording Cookie (Micrsoft Clarity)

Purpose: Captures anonymized user interactions, such as mouse movements, scrolling, and clicks, to identify areas for UX/UI improvements.

Page Load Performance Cookie

Purpose: Measures how quickly pages load and detects issues that may impact website performance, ensuring a smooth experience for visitors.

Referral Tracking Cookie

Purpose: Identifies how visitors arrived at the website (e.g., from Google search, social media, or direct traffic) to evaluate marketing efforts.

A/B Testing Cookie (VWO)

Purpose: Helps run A/B tests by assigning users to different variations of a webpage to determine which version performs better.

Error Logging Cookie

Purpose: Tracks errors and website crashes to help diagnose technical issues and improve website stability.

Targeting Cookies

MAR-CO Digital Limited do not currently do any paid advertising activity.

However these are cookies we may use in the future:

• Google Ads Cookie (_gcl_au) (if running Google Ads)

  • Purpose: Tracks conversions from Google Ads and helps measure the effectiveness of paid advertising campaigns by linking ad clicks to user actions on the website.

• Facebook Pixel Cookie (fbp, fr) (if using Facebook/Instagram Ads)

  • Purpose: Collects data on visitors from Facebook and Instagram ads, enabling remarketing and performance tracking of ad campaigns.

• LinkedIn Insight Tag Cookie (li_fat_id, li_sugr, AnalyticsSyncHistory, etc.) (if using LinkedIn Ads)

  • Purpose: Gathers data on LinkedIn users who visit the website to measure ad performance and enable retargeting.

• Twitter Ads Cookie (personalization_id, guest_id, etc.) (if using Twitter/X Ads)

  • Purpose: Tracks engagement from Twitter ads and helps personalize advertising content based on user interactions.

• Retargeting/Remarketing Cookies (e.g., DoubleClick by Google, AdRoll, Criteo)

• Purpose: Enables the website to show targeted ads to users who have previously visited the site when they browse other websites or social media platforms.
  

• Affiliate Tracking Cookie (if using affiliate marketing partnerships)

  • Purpose: Identifies visitors who arrived via an affiliate link, ensuring proper commission attribution to the referring partner.

• Third-Party Ad Network Cookies (e.g., Google AdSense, Taboola, Outbrain) (if displaying ads on your website)

  • Purpose: Used by third-party advertisers to serve relevant ads to users based on their interests and browsing history.